NBA to hold Filipino Heritage Week
MANILA, Philippines – The NBA on Tuesday announced that for the first time ever, it will hold an NBA Filipino Heritage Week to celebrate Philippine culture with millions of Filipino fans around the world.
The celebration in the Philippines will run from March 13-19. It will feature a viewing party attended by an NBA legend, an NBA Cares event, and social media activations on the NBA’s Facebook and Twitter accounts in the Philippines.
As part of NBA Filipino Heritage Week, the Golden State Warriors and the Miami Heat will host Filipino Heritage Nights in March, featuring in-arena Philippine-themed activations including musical performances and giveaways.
The Heat-Minnesota Timberwolves (March 18) and Warriors-Milwaukee Bucks (March 19) matchups will air on ABS-CBN Channel 2 and Sports + Action, respectively.
“The first NBA Filipino Heritage Week is the perfect opportunity for the NBA to celebrate the support of our Filipino fans around the world,” said NBA Philippines managing director Carlo Singson.
“The activities in the Philippines, Miami and Oakland will showcase the country’s vibrant culture and passion for basketball.”
In addition, there will be specially designed merchandise to commemorate the first-ever Filipino Heritage Week.
Fans can also watch Filipino Heritage Night games on NBA League Pass.
More details on the first NBA Filipino Heritage Week will be announced in the coming weeks.
For more sports coverage, visit the ABS-CBN Sports website. ## (ABS-CBN News)
